Top 5 Photo and Video Apps Performance in Israel Q2 2025

In the second quarter of 2025, the top photo and video applications on a unified platform in Israel showed varied performance trends. This analysis is based on data from Sensor Tower, with more insights available on their platform.

YouTube by Google saw a notable fluctuation in its weekly revenue, peaking at approximately $60K in mid-May. Weekly downloads varied, reaching a high of about 6.7K in mid-June, while active users remained consistently above 6.7M throughout the quarter.

Canva: AI Photo & Video Editor showed a steady increase in weekly revenue, reaching around $57K by the end of June. Downloads fluctuated, peaking at 15K in early May, with active users experiencing a slight decline from 271K to 245K over the quarter.

CapCut - Video Editor from Bytedance demonstrated growth in revenue, culminating at $52K by the end of June. Downloads saw an upward trend, particularly in the last week of June with over 20K, while active users decreased from 854K to 540K during the period.

Google Photos: Backup & Edit maintained a stable revenue, with a peak of $33K in mid-June. Downloads showed a modest rise, reaching over 4K by the end of June, and active user numbers remained strong, exceeding 2M.

Lastly, Captions: AI Short-Form Video experienced a gradual increase in revenue, peaking at $32K in late June. Downloads saw a decline overall, with numbers around 1.3K by the quarter's end, and active users remained relatively stable, slightly increasing to over 3K.

These applications reflect diverse engagement and monetization patterns in the Israeli market, providing valuable insights for developers and marketers alike.